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Social Media Management
Branding through social media is consistent and gives you the ability to steer the conversation and keep an eye on your brand’s reputation. Traditional marketing does not offer this advantage.
This is our specialty. We understand the value of creating both connection and community within social platforms. We strive to create a strong social media presence for our clients.
We listen to your goals for your business, evaluate your current competitive position, and develop a clear plan of action based on your target client and budget requirements.
There are many options when it comes to paid traffic and many ways to employ these to best benefit your business. We create compelling ad creative, content, and copy that converts.
From Our Experience
Top Questions Temecula Business Owners Ask
Local SEO (Search Engine Optimization) is a marketing strategy designed to make your business appear at the top of the results page when someone searches for a business with local intent.
Many SEO experts have begun to include Local SEO services in addition to traditional services as it has become increasingly important for local businesses to appear in these results.
Google and other search engines want to always provide the very best possible results for any search. When you search for ‘Best tacos near me” the results will be different than if you had just searched for “Best tacos”. Google will show you results based on where you are and the businesses that best fit that description.
Google will even do this when it just assumes the person has local intent. 46% of all Google searches are reported to have local intent. Appearing in the top results for a local intent search is very high value because 72% of people who perform a search with local intent visit a store within 5 miles of their location.
When Google determines a searcher has local intent part of the results will include a special section at the top called the “Local Pack”. These are the top 3 places Google decides best match the intent of the person conducting the search. 93% of searches considered local intent will include the Local Pack results.
These are always local businesses and this is where you want to appear. These results show the contact information for your business, phone number, address, reviews, hours, and even show your location on a map.
When your business offers products or services that people are likely to search for online making sure your Local SEO is top notch should be a top priority.
You want to take advantage of the benefits social media will give your business but which platform is right for you? How should you choose? Are there trends? What will be the next big thing? Do you really need to be on Facebook, Instagram, Twitter, YouTube, Pinterest, Snapchat, LinkedIn, Tumblr, and TikTok just to see some improvements in your business?
These are the questions that cause businesses to get quickly overwhelmed. Many small businesses start out too big, and the consistency and quality of their content suffers. When they don’t see the ROI everyone else is talking about they begin to assume social media just isn’t right for their particular business. Don’t fall victim to this. A presence on social media will benefit your business regardless of what your products or services are, or who they appeal to.
Deciding on the right platform is key. When choosing social platforms for your business there are a few things to consider.
Who are your customers?
Are your customers old or young, are they typically male or female? What do they have in common? The more thoroughly you can narrow down who your customers are, the easier it will be to determine where they are.
Where are your customers?
Every social network has a unique demographic of users and will require different types of content. Does your business sell leads to real estate agents and brokers? If you are mostly a B2B (business to business) company, Facebook and LinkedIn would be great choices for you.
Does your business sell visually appealing products to mostly teenagers and young adults? Instagram and Snapchat will probably be your best bet. Are you a niche company with a very specific customer set who appreciates your unique workmanship? Facebook, Pinterest, and YouTube would be perfect for you.
What is the best type of content you can regularly create?
You’ve narrowed it down and see that there are 4 or 5 platforms that are great for your business. Now before you begin you should consider the types of content required by each network and how much of this content you can create regularly. YouTube for example will require polished video content, whereas Snapchat users expect on the fly and casual content. Facebook is a great place to post long form blog posts, while Twitter limits your content to 280 characters or less. Being on the top 4 or 5 platforms for your business is great, but without being able to produce consistent content for those platforms you won’t get very far. Posting poor quality content, or even great content inconsistently, will return poor results.
Do you have a team or will you be doing everything on your own?
You already run a business, the last thing you want is a second full time job, so what can you do? If you will need to go it alone carefully select the platform you believe will give you the highest ROI for your business and requires content types you feel comfortable producing yourself. It is always better to be great on a single social site than being mediocre on 4 or 5.
Once you begin to see results consider hiring help to amplify your success and scale your business to the next level.
The social media networks that will give your business the biggest boost will depend on a few factors.
Who are your customers?
Each social site has a defined set of users who expect content delivered in different ways. Each platform’s users will also expect to engage in different ways. By defining your customers you can decide the platforms they are most likely to frequent. When you thoroughly define your customer you have created a buyer profile, this is helpful within all aspects of marketing your business.
Which type of content will translate best for your business and give your customers and potential customers the most value?
A law office will market themselves differently than a high-end custom furniture builder. The type of business you have will help determine the platform where that type of content will translate best. For example, Twitter is a very active and engaged platform for millions of users but it is text centric, if your business produces visually impressive products you might be better off focusing on Instagram or Pinterest. If you are a tax preparation service you may find less traction on a visual medium like Instagram or YouTube and prefer to focus your attention on Facebook and Twitter.
Another thing to consider is what type of content you enjoy making and can consistently produce on a regular basis. On social media consistency is key so if you decide on a YouTube presence you’ll want to be sure that high quality and polished video content is something you can reliably create regularly.
Once you know your customers and the type of content you can create you can dig a little deeper into which platforms where your customers are will be the best platforms to join. For visually appealing photo and video content Facebook, Pinterest, Snapchat, YouTube, and Instagram will likely be your top choices. If you will post insightful text based content then Facebook, LinkedIn, and Twitter may serve your purposes better.
There are many options available to a small business looking to market themselves. In the past, many businesses took out ads in local magazines or newspapers, or depending on their budget may have been able to buy radio and television ads, or even a billboard.
As consumer behaviors adapted and the digital space became more and more a part of our daily lives, the opportunities for small businesses to market themselves have become better, easier, and exponentially less expensive.
Digital marketing via online ads and social media now make it possible for a small business to reach hundreds of thousands of potential customers in their local market. Depending on your business type you can just as easily reach hundreds of millions of potential customers nationally and internationally. The need for expensive magazine ads in local publications, billboards, and television ads has been replaced by social media and organic search results.
Picture the last time you needed to find a specific product or a new business service.
How did you find it?
Did you search through a local junk mail publication to scour the latest ads?
Did you use the phone book?
Did you search on Google or seek a recommendation from friends on Facebook?
Digital marketing allows your small business to reach more people than any other type of marketing period. When you market this way you will also pay much less to reach many more people.
In the digital age data is king, and no other type of marketing comes close to providing the detailed analytics you will obtain through social media and search marketing. These advanced analytics are impossible to gather when marketing through any other method.
Have you sent out fliers or placed an ad in a local magazine or paper?
How many total people saw your ad?
What percentage of the people who viewed your ad ended up becoming a customer?
How many people saw your ad and shared it with a friend?
There’s no way to know, making it impossible to measure the effectiveness of that investment. Without solid data points you are flying blind.
If you know that your customers are typically men between the ages of 35-55 who have a college degree and an above average salary, are married and own a home, and enjoy golf and Jazz music, will you be able to ask a local magazine or radio station to only charge you for the ads that are seen or heard by people matching this exact criteria?
Of course not, you’re paying to get your content in front of 19 year olds who enjoy video games and are college freshman, hate Jazz, and don’t need or care about your products and services, along with every other type of person out there. But you know 90% of your sales come from men aged 35-55, you don’t want to be charged for ads seen by people who will never become customers!
This is not ideal for any business.
These types of local publications remain in business because you have to pay to put your content in front of 20,000 people even when only 2,000 of those people are really potential customers for your business. This is true for radio and television ads, billboards, fliers etc. There is no way to only show (and be charged for) ads that are in front of the right people.
This is simply a waste of time and money.
As a small business, it is important to make sure your marketing dollars are working to benefit your business, not benefit dying marketing industries like print publications and radio ads. Your marketing budget needs to convert into sales. When something isn’t working exactly right you need to be able to look at the data, determine the issue, and correct your course to ensure you are putting your business on the best path to success.
Digital marketing is the clear answer for any business, but especially effective and important for a small business.
While many people would assume the answer to be YouTube or Facebook, the truth may surprise you.
Let’s look at the lifespan of content of the usual social sites.
The content here is temporary and has a short lifespan by design. The average post lives for 10 seconds with story content lasting up to 24 hours.
Things move fast on Twitter. Many come here for breaking news and with over half a billion tweets sent out each day it’s no surprise content doesn’t enjoy a very long life. Most posts on Twitter will only last for about 18 minutes on average.
Content posted to Facebook has an average lifespan of about 5 hours. The average post receives about 75% of its total interaction within this time.
The average post on Instagram will live for about 48 hours. Content here receives about half its total comments within 6 hours and 75% by 48 hours.
Users here tend to only search for content once or twice each day contributing to the average lifespan of content on LinkedIn being about 24-48 hours on average.
The best data on the longevity of YouTube content is from 2010 and suggest videos here receive 50% of total likes within 6 days. The ability to post high quality, longform content on evergreen topics should give your content a longer life, especially if it’s covering topics that are underrepresented or if you have a unique perspective.
Content on Pinterest has the longest lifespan of any current social network. This is true for a few reasons.
Content on Pinterest is seen is user feeds where they can pin it to their boards. Content can also be discovered via search and again every time a user views or shares a board where your content has been pinned.
Content is shared frequently on Pinterest giving it an average lifespan between 4 months and 2 years.
LinkedIn is different than the other social platforms because it is optimized for professionals and businesses to interact and engage with each other.
While that is not the explicit purpose of Facebook, Instagram, or Twitter, LinkedIn is still considered a social media network because it is a social way to engage with others.
LinkedIn offers many benefits to B2B (business to business) companies specifically that other networks cannot duplicate.
With 300 million monthly users and 80% of users being a decision maker, LinkedIn is simply a gold mine for a B2B business.
80% of all business leads from social media come from LinkedIn. 50% of all Americans with a college degree are present on LinkedIn with 45% of those in upper management positions within their companies.
58% of B2B marketers who use paid ads on social media report that LinkedIn is tied with Facebook when it comes to the effectiveness of an ad campaign.
Many businesses whose customers are in the upper tiered salary ranges also find success marketing on LinkedIn as salary range and job description are typically available on a user’s profile.
LinkedIn is a great social platform and can help boost your business by quickly getting your products and services before decision makers and those who can give your business a glowing recommendation.
When you begin to create content it is important to create and post the type and quality of content that users on each social platform have come to expect.
While it is possible to post photos of a blog post on Instagram or put a 500 word article on 80 consecutive tweets on Twitter this will not attract new customers or engagements, because it is not what people expect and it does not give them content in the form they want.
The best businesses post content that is optimized for each platform.
You may have an overarching piece of content that can be broken down into smaller pieces of easily digestible content designed to translate well on several different social sites.
For example, if you have a 5000 word blog post you’ve put on your website.
You can then share that whole article on Facebook.
You can take a quote or interesting piece of that article and post it to Twitter with a link to the full article. You could post a link to LinkedIn with a caption about how it translates to business in general, your business, or industry.
You would then post a quick video of you talking about the content and post to your Instagram and Snapchat story.
You could go a step further and create an infographic detailing some of the most compelling points and post that to Pinterest.
By giving users of each platform content in the various ways they expect it while on that platform you will see much better engagement.
An effective marketing plan is imperative for any business who wishes to remain competitive and relevant in 2019 and beyond. As a small business, you may be at a disadvantage when it comes to your marketing budget.
Social media is where a small business can shine and be effective in directly competing with companies as large as Amazon.
While there are marketing plans that do not include social media, most marketing goals are accomplished much more easily and for much less money when they include a social media strategy.
Social media gives your business unfiltered access to billions of people, many of whom you simply cannot reach in any other way.
When you want to reach a very specific sect of this massive user base social media allows you to do just that.
No other type of marketing can compete with the ability of social media to target potential customers based on hundreds of individual data points.
Social media is a powerful tool any small business can leverage to their advantage.